For the love of sound

Discover the finest sonic detail produced by any audio cable system in the world.

Measurably better than other audio cables

10x

better than available market-leading HiFi cable brands

Based on the measurement of electromechanical entrainment in equal cable lengths

3x

patents pending on our unique cable design

Exclusive research and scientific discovery

audio signal transmission reinvented

AirSoft cables, patented design, minimises the disruptive effect of electromechanical entrainment on audio signal transfer in a cable.

Maintaining the unique phase synchronicity created at the moment a sound is born.

This allows the brain to process recorded sound as if it were real, significantly enhancing the listening experience of any HiFi system.

Our patented technology has reinvented the audio cable and how it works.

Minimising the parasitic effects of electromechanical entrainment, the Unwind cable delivers levels of audio performance never measured or heard before.

Our cable maintains the original purity of each individual sound, no matter how delicate or complex.

Hear and feel the difference

Experience a more natural, immersive and emotional connection to the music you love.

Life-like realism and deeper immersion in the soundscape with a beautiful truth to each element of an individual sound. Intelligibility is maintained for even the most delicate or complex sound.

Vocal harmonies are natural and distinct. Individual voices and tones shine through. Reverbs maintain length and depth and do not collapse.

Natural clarity and spaciousness throughout the entire sound mix. High-end frequencies are smoother and less harsh, while the bass remains powerful and clear. Each individual element feels relaxed, precise, and well-defined.

Most notable of all, listeners feel different, consistently highlighting higher states of relaxation and engagement, with greater enjoyment of the music they love.  

'It's like seeing a grand master painting cleaned, revealing depth and detail you didn't know was there.'

BBC Recording Engineer

'I could hear the actual impact of the drum,
not just the result of it.'

Made by craftsmen not machines

Unwind represents a complete redesign of every element of a cable, with an obsessive focus on minimising electromechanical entrainment.    

The patented conductor structure is unique and cannot be found in any other cable system. It is manufactured in one metre modules to guarantee the integrity of the cable structure.

The system deploys multiple patented damping systems that minimise all forms of entrainment.

Production involves the consistent measurement of performance of each element of the cable.   

This patented cable system cannot be produced by machine and is instead crafted by hand for your specific audio system.

Thirty years of expertise

World-leading audio engineering.

Michael Whiteside is a self-professed sound obsessive, building sound systems and specialist audio components for world-leading music studios and live venues.

Abbey Road Studios, Marshall Amplifiers, Decoy Studios and Glyndebourne have all used Michael’s cables and equipment. Radiohead, Depeche Mode, Florence and the Machine, U2, and the London Philharmonic Orchestra have all recorded, or played live, with systems Michael helped build.

The Unwind cable system is the culmination of Michael’s thirty year adventure in sound, and the testing of hundreds of cables in live venues and recording studios, across the world.

Thank you to all the organisations who have helped Michael forge his passion for the love of sound.

Unwind will produce 50 Founder Edition Systems in 2025.

Join us at the cutting edge of how recorded sound is experienced by becoming one of the 50 passionate sound-obsessives who pioneer and champion this revolutionary audio technology.

If you would like to book a demo or a build slot for one of the 50 Founders Edition Systems, please book a consultation.